Rotary Down Under
Over the past Rotary year there has been some tremendous exposure for clubs submitting project write ups with photos for the Rotary Down Under magazine.
This image of a student at RYPEN having a great experience thanks to her sponsorship to a valued programme run by Rotary is just one example that tells our story to a wide audience. Not only does the magazine have a readership of over 60,000 but the accompanying exposure through Rotary Down Under social media can reach many thousands more worldwide. Then of course, having produced an interesting article it should be used locally in community press and via the club’s own media outlets.
In a recent example one club calculated the readership they got for a single article sent as described above was in excess
of 129,620... No wonder they write up articles for all their projects! Do you? Get creative and as a result motivate greater engagement from your members and inspire the community to even greater support of your club.
It starts with an article sent to firstname.lastname@example.org